DESIGUAL[Graphic Design + Brand Guardian]
TASKS: Creative Concept, Graphic Design, Visual Identity, Poster Design, Window Design, Events, Packaging, Editorial, Guerrilla Campaign, Art Direction, Copywriting
For the international expansion of the fashion brand Desigual, I worked together with the in-house creative team to develop the brand storytelling and unify its unorthodox visual language. From a simple signage to catwalks, I worked in every aspect of the brand giving support to the different departments. Constantly exploring unique ways to express the values of this colourful brand (fun, diversity and expressive), spreading the message that ‘Desigual Is Not The Same’ around the world.
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