LOBBYTO[Branding]

TASKS: Creative Concept, Naming, Lettering, Logo Design, Visual Idenitity, Object Design

Situated within the premises of The Gran Hotel Inglés in Madrid, LobByTo is a lobby bar whose name is a play on words meaning both lobby and little wolf in Spanish (lobito).

Reflecting the personality of a young wolf, I created a brand visual that is wild and unpredictable, something that was not expected within this distinctive environment. Also, I developed unusual objects that play with the guests enhancing the unexpected experience. 
Breaking the rules to power the expression.


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