NOBU IBIZA BAY RESORT[Branding]
TASKS: Creative Concept, Lettering, Logo Design, Visual Idenity, Object Design, Packaging, Sub-brands Hierarchy, Naming, Copywirting
To build the visual identity of the first resort of Nobu in Spain, I dig into the true essence of the island. Leaving
its night-time reputation behind, I sought out the beautiful uniqueness from
the island that could be woven within the Nobu brand. Identifying the beautiful
handmade textures and definitive colours that are part of the very fabric of
Ibiza, I created a peaceful expression of laidback sophistication that we called “Bear foot luxury”. Inspired by
artisanal techniques and using clean structures and a calm colour palette, lent a
sensory experience to hold lasting memories for those who visit this unique
resort.
NOBUIBIZABAY.COM
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