Tasks: Creative Direction, Logo Design, Visual Idenity, Illustration, Packaging, Sustainability, Handcraft, Workshop, Research
To develop the brand, I worked together with the in-house team, built strong connection with the Tahiti artisans, artists and local authorities to create a truly inmersive brand experience that celebrates the culture and is more than a turistic gimmick. Using all the resources that the island could give to help them to achieve its commitment of sustainability.
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